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- 222 pages
- 8 hours of reading
More about the book
Every year companies gamble away millions and countless hours of technical talent on doomed efforts to market technology products. Filled with practical insights, this text continues to define high-tech marketing and selling.
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Crossing the chasm, Geoffrey Moore
- Language
- Released
- 1999
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Crossing the chasm
- Subtitle
- Second edition by Geoffrey A. Moore
- Language
- English
- Authors
- Geoffrey Moore
- Released
- 1999
- Format
- Paperback
- Pages
- 222
- ISBN10
- 1841120634
- ISBN13
- 9781841120638
- Series
- Tags
- Non-Fiction, Business, Business & Management, Technology & Engineering, Self-Help, Technology, Management & HR, Leadership, Entrepreneurship
- Rating
- 4 out of 5
- Description
- Every year companies gamble away millions and countless hours of technical talent on doomed efforts to market technology products. Filled with practical insights, this text continues to define high-tech marketing and selling.