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This guide provides clear strategies for brands aiming to succeed in international markets. It emphasizes adapting domestic strategies to fit global contexts, identifying and avoiding common pitfalls, and seizing market opportunities for growth.
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International Brand Strategy, Sean Duffy
- Language
- Released
- 2021
- product-detail.submit-box.info.binding
- (Hardcover)
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- Subtitle
- A Guide to Achieving Global Brand Growth
- Language
- English
- Authors
- Sean Duffy
- Publisher
- Kogan Page
- Released
- 2021
- Format
- Hardcover
- Pages
- 272
- ISBN13
- 9781789666311
- Series
- Description
- This guide provides clear strategies for brands aiming to succeed in international markets. It emphasizes adapting domestic strategies to fit global contexts, identifying and avoiding common pitfalls, and seizing market opportunities for growth.