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Parameters
- 281 pages
- 10 hours of reading
More about the book
With the airline industry continuing to undergo profound change throughout the world, and with full-scale deregulation now in place, the role of marketing has become centrestage. This work deals with business and marketing strategies and product management for the air transport market
Book purchase
Airline Marketing and Management, Stephen Shaw
- Language
- Released
- 1999
- product-detail.submit-box.info.binding
- (Hardcover)
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- Language
- English
- Authors
- Stephen Shaw
- Publisher
- Ashgate Publishing
- Released
- 1999
- Format
- Hardcover
- Pages
- 281
- ISBN10
- 1840149221
- ISBN13
- 9781840149227
- Series
- Tags
- Non-Fiction, Business, Business & Management, Technology & Engineering, References & Manuals, Cars & Transportation, Marketing & Sales, Aviation
- Rating
- 3.75 out of 5
- Description
- With the airline industry continuing to undergo profound change throughout the world, and with full-scale deregulation now in place, the role of marketing has become centrestage. This work deals with business and marketing strategies and product management for the air transport market