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The book offers a comprehensive guide to the marketing planning process, utilizing real-world examples from well-known brands such as Ikea and Krispy Kreme, as well as innovative digital start-ups like Starling Bank. It provides practical insights and strategies to navigate each stage of marketing planning, making it valuable for both established companies and new ventures.
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Marketing Planning & Strategy, John Dawes
- Language
- Released
- 2021
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- Marketing Planning & Strategy
- Subtitle
- A Practical Introduction
- Language
- English
- Authors
- John Dawes
- Publisher
- SAGE Publishing Ltd
- Released
- 2021
- Format
- Hardcover
- Pages
- 298
- ISBN13
- 9781529760125
- Category
- Business and Economics
- Description
- The book offers a comprehensive guide to the marketing planning process, utilizing real-world examples from well-known brands such as Ikea and Krispy Kreme, as well as innovative digital start-ups like Starling Bank. It provides practical insights and strategies to navigate each stage of marketing planning, making it valuable for both established companies and new ventures.