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Focusing on the marketing planning process, this guide offers a clear framework from beginning to end, enriched with real-world examples from both established brands like Ikea and Krispy Kreme, as well as innovative digital start-ups such as Starling Bank. It provides practical insights and strategies to help readers effectively navigate the complexities of marketing in various business contexts.
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Marketing Planning & Strategy, John Dawes
- Language
- Released
- 2021
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- (Paperback)
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- Subtitle
- A Practical Introduction
- Language
- English
- Authors
- John Dawes
- Publisher
- SAGE Publishing Ltd
- Released
- 2021
- Format
- Paperback
- Pages
- 296
- ISBN13
- 9781529760132
- Series
- Rating
- 4 out of 5
- Description
- Focusing on the marketing planning process, this guide offers a clear framework from beginning to end, enriched with real-world examples from both established brands like Ikea and Krispy Kreme, as well as innovative digital start-ups such as Starling Bank. It provides practical insights and strategies to help readers effectively navigate the complexities of marketing in various business contexts.