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Focusing on digital transformation, the book offers essential guidelines for established companies to leverage digitization for strategic growth. It examines advancements in IT and data management, emphasizing the role of AI. Key areas such as marketing, sales, HR, corporate organization, and controlling are analyzed for necessary transformations to seize new opportunities. Practical tools are provided to help businesses proactively navigate and shape their digital change effectively.
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Toolbox Digital Business, Ralf Kreutzer
- Language
- Released
- 2023
- product-detail.submit-box.info.binding
- (Paperback)
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- Subtitle
- Leadership, Business Models, Technologies and Change
- Language
- English
- Authors
- Ralf Kreutzer
- Publisher
- Springer Fachmedien Wiesbaden
- Released
- 2023
- Format
- Paperback
- Pages
- 584
- ISBN13
- 9783658370190
- Series
- Description
- Focusing on digital transformation, the book offers essential guidelines for established companies to leverage digitization for strategic growth. It examines advancements in IT and data management, emphasizing the role of AI. Key areas such as marketing, sales, HR, corporate organization, and controlling are analyzed for necessary transformations to seize new opportunities. Practical tools are provided to help businesses proactively navigate and shape their digital change effectively.