Hippie

More about the book

This book weaves the many threads of the story of Scotch whisky into a coherent whole. Starting with the first written reference to distilling in Scotland in 1494, the tale unfolds decade by decade over five centuries, tracing the development of the drink from cottage craft to national industry. The story is lively and colourful, sometimes romantic and sometimes tragic, invariably pragmatic. It is rooted in the land and the people of Scotland - the hardy farmers, the intrepid smugglers, the energetic entrepreneurs, the ingenious salesmen and the astute businessmen who advertised and marketed with skill and imagination to present whisky on the world stage.