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The book explores a distinctive methodology that, when applied effectively, enables businesses to identify, win, retain, and nurture their most valuable customers and accounts. It emphasizes the importance of strategic customer management to drive growth and success in a competitive market. Through practical insights and techniques, readers will learn how to enhance customer relationships and maximize their company's potential.
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Key Account Management, Peter Cheverton
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- Released
- 2015
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- (Paperback)
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