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Adding Prestige to Your Portfolio

How to Use the Creative Luxury Process to Develop Products Everyone Wants

Authors

216 pages

More about the book

This guide offers a structured method for developing high-end products that captivate new customers. By aligning principles of creativity and luxury with the various stages of the customer buying journey, it provides actionable insights and strategies to enhance product appeal and drive sales.

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ISBN
9781789666113
Publisher
Kogan Page

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Book variant

2021, hardcover

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