The book is currently out of stock
Parameters
- 360 pages
- 13 hours of reading
More about the book
Applying Darwinian principles, this scholarly work explores how evolutionary psychology influences consumer behavior and the allure of popular culture products. Gad Saad offers a unique perspective on consumption patterns, examining the underlying biological and psychological factors that shape our preferences and choices in the marketplace. This groundbreaking approach provides insights into why certain products resonate with individuals, making it a significant contribution to the fields of marketing and psychology.
Book purchase
The Evolutionary Bases of Consumption, Gad Saad
- Language
- Released
- 2007
- product-detail.submit-box.info.binding
- (Paperback)
We’ll email you as soon as we track it down.
Payment methods
We’re missing your review here.
- Language
- English
- Authors
- Gad Saad
- Publisher
- Taylor & Francis
- Released
- 2007
- Format
- Paperback
- Pages
- 360
- ISBN13
- 9780805851502
- Series
- Tags
- Non-Fiction, Business, Business & Management, Self-Help, Psychological Topics, Science, Evolution
- Rating
- 3.95 out of 5
- Description
- Applying Darwinian principles, this scholarly work explores how evolutionary psychology influences consumer behavior and the allure of popular culture products. Gad Saad offers a unique perspective on consumption patterns, examining the underlying biological and psychological factors that shape our preferences and choices in the marketplace. This groundbreaking approach provides insights into why certain products resonate with individuals, making it a significant contribution to the fields of marketing and psychology.