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The book provides a comprehensive guide to developing an integrated AI strategy that unifies marketing, sales, and customer experience. It emphasizes the importance of leveraging AI to enhance business performance and maintain a competitive advantage in the marketplace. With practical insights and strategies, readers will learn how to effectively implement AI solutions that align with their organizational goals.
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AI Strategy for Sales and Marketing, Katie King
- Language
- Released
- 2022
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- (Paperback)
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- Subtitle
- Connecting Marketing, Sales and Customer Experience
- Language
- English
- Authors
- Katie King
- Publisher
- Kogan Page
- Released
- 2022
- Format
- Paperback
- Pages
- 288
- ISBN13
- 9781398602007
- Series
- Rating
- 4 out of 5
- Description
- The book provides a comprehensive guide to developing an integrated AI strategy that unifies marketing, sales, and customer experience. It emphasizes the importance of leveraging AI to enhance business performance and maintain a competitive advantage in the marketplace. With practical insights and strategies, readers will learn how to effectively implement AI solutions that align with their organizational goals.