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Focusing on a streamlined approach, this handbook provides a step-by-step method for creating effective marketing plans. It emphasizes clarity and conciseness, ensuring that readers can craft strategically viable plans. The book outlines fundamental principles and presents a comprehensive framework that covers all essential components of a marketing plan, making it an invaluable resource for marketers seeking to enhance their planning skills.
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The Marketing Plan Handbook, 6th Edition, Alexander Chernev
- Language
- Released
- 2020
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- (Paperback)
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