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Focusing on marketing as a value-creation process, this book outlines essential marketing strategies and provides a systematic approach to management. It introduces a value-based framework for crafting effective market offerings and equips managers with practical tools to tackle specific business challenges and seize market opportunities. The combination of theoretical insights and actionable strategies makes it a valuable resource for understanding and implementing successful marketing practices.
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Strategic Marketing Management - The Framework, 10th Edition, Alexander Chernev
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- Released
- 2019
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- (Paperback)
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