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The book addresses the transformative impact of digitalization on the media industry, highlighting the challenges and opportunities it presents for media corporations. Bernd Wirtz offers a comprehensive guide that integrates theoretical insights with practical applications, helping organizations navigate the evolving landscape and capitalize on emerging market prospects.
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Media Management, Bernd W. Wirtz
- Language
- Released
- 2020
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- Media Management
- Subtitle
- Strategy, Business Models and Case Studies
- Language
- English
- Authors
- Bernd W. Wirtz
- Publisher
- Springer International Publishing
- Released
- 2020
- Format
- Hardcover
- Pages
- 328
- ISBN13
- 9783030479121
- Category
- Business and Economics
- Description
- The book addresses the transformative impact of digitalization on the media industry, highlighting the challenges and opportunities it presents for media corporations. Bernd Wirtz offers a comprehensive guide that integrates theoretical insights with practical applications, helping organizations navigate the evolving landscape and capitalize on emerging market prospects.