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Explore the innovative field of neuro-advertising to enhance your marketing strategies. This book delves into the psychological principles that drive consumer behavior, offering insights on how to effectively engage and influence potential customers. By understanding the brain's response to advertising, readers can learn to craft campaigns that resonate deeply and boost overall marketing success.
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Neuro-Advertising, Elke Schwarz
- Language
- Released
- 2023
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- (Paperback)
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- Title
- Neuro-Advertising
- Subtitle
- Brain-friendly advertising for more success in your market
- Language
- English
- Authors
- Elke Schwarz
- Publisher
- Springer Fachmedien Wiesbaden
- Released
- 2023
- Format
- Paperback
- Pages
- 200
- ISBN13
- 9783658386351
- Series
- Rating
- 5 out of 5
- Description
- Explore the innovative field of neuro-advertising to enhance your marketing strategies. This book delves into the psychological principles that drive consumer behavior, offering insights on how to effectively engage and influence potential customers. By understanding the brain's response to advertising, readers can learn to craft campaigns that resonate deeply and boost overall marketing success.