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Emphasizing the importance of seizing and holding marketing leadership during the "tornado" phase of market development, a strategy guide for high-tech companies and entrepreneurs analyzes the Technology Adoption Life Cycle
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Inside the tornado. Marketing strategies from Silicon Valley's cutting edge, Geoffrey Moore
- Language
- Released
- 1999
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- (Paperback)
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- Language
- English
- Authors
- Geoffrey Moore
- Publisher
- HarperBusiness
- Released
- 1999
- Format
- Paperback
- Pages
- 272
- ISBN10
- 0887308244
- ISBN13
- 9780887308246
- Series
- Original title
- Inside the tornado
- Rating
- 3.8 out of 5
- Description
- Emphasizing the importance of seizing and holding marketing leadership during the "tornado" phase of market development, a strategy guide for high-tech companies and entrepreneurs analyzes the Technology Adoption Life Cycle