Parameters
- 272 pages
- 10 hours of reading
More about the book
Emphasizing the importance of seizing and holding marketing leadership during the "tornado" phase of market development, a strategy guide for high-tech companies and entrepreneurs analyzes the Technology Adoption Life Cycle
Book purchase
Inside the tornado. Marketing strategies from Silicon Valley's cutting edge, Geoffrey Moore
- Language
- Released
- 1999
- product-detail.submit-box.info.binding
- (Paperback)
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