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This updated third edition provides a scholarly exploration of marketing, incorporating recent technological advancements like AI and virtual marketing. It features a new chapter dedicated to the emergence of influencer culture, highlighting its impact on contemporary marketing practices.
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Social Media Marketing, Stephan Dahl
- Language
- Released
- 2021
- product-detail.submit-box.info.binding
- (Paperback)
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- Subtitle
- Theories and Applications
- Language
- English
- Authors
- Stephan Dahl
- Publisher
- SAGE Publishing Ltd
- Released
- 2021
- Format
- Paperback
- Pages
- 312
- ISBN13
- 9781529720822
- Series
- Description
- This updated third edition provides a scholarly exploration of marketing, incorporating recent technological advancements like AI and virtual marketing. It features a new chapter dedicated to the emergence of influencer culture, highlighting its impact on contemporary marketing practices.