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Parameters
- 306 pages
- 11 hours of reading
More about the book
The book offers a timeless exploration of advertising strategies, drawing on over 60 years of expertise from John Caples. It combines candid analysis with award-winning concepts, ensuring relevance in today's evolving advertising landscape. The updated edition reflects contemporary changes while preserving the essence of the original work, making it a valuable resource for both seasoned professionals and newcomers to the field.
Book purchase
Tested advertising methods, John Caples
- Language
- Released
- 2024
- product-detail.submit-box.info.binding
- (Paperback)
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