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- 318 pages
- 12 hours of reading
More about the book
The fifth edition of this work on how to create successful advertising features new coverage on small businesses with limited revenues, non-profit advertising, as well as techniques of headlines, illustrations and layouts. There is also new information useful to smaller businesses.
Book purchase
Tested Advertising Methods, John Caples
- Language
- Released
- 1974
- product-detail.submit-box.info.binding
- (Paperback)
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- Language
- English
- Authors
- John Caples
- Released
- 1974
- Format
- Paperback
- Pages
- 318
- ISBN10
- 0139068910
- ISBN13
- 9780139068911
- Series
- Tags
- Non-Fiction, Social Sciences, Business, Business & Management, Self-Help, Psychological Topics, Psychology, Marketing & Sales, Entrepreneurship, Writing, Communication
- Rating
- 4.35 out of 5
- Description
- The fifth edition of this work on how to create successful advertising features new coverage on small businesses with limited revenues, non-profit advertising, as well as techniques of headlines, illustrations and layouts. There is also new information useful to smaller businesses.