Bookbot
The book is currently out of stock

Valuing Customer Engagement

Strategies to Measure and Maximize Profitability

Authors

Parameters

Pages
308 pages
Reading time
11 hours

More about the book

Focusing on the evolution of customer engagement, this book introduces a comprehensive framework for understanding and implementing profitable customer management strategies. It serves as an authoritative resource, detailing both the theoretical foundations and practical methods applicable in various business contexts, including both business-to-consumer and business-to-business interactions. As a pioneering work in the field, it aims to equip managers with essential tools to enhance customer relationships and drive profitability.

Publication

Book purchase

Valuing Customer Engagement, V. Kumar

Language
Released
2024
product-detail.submit-box.info.binding
(Paperback)
We’ll notify you via email once we track it down.

Payment methods