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Fashion Marketing and Communications

Theory and Practice Across the Fashion Industry

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  • 316 pages
  • 12 hours of reading

More about the book

Interdisciplinary approaches from marketing, branding, and media studies illuminate the commercial and ethical implications of marketing within the fashion industry. This book offers a thorough exploration of how marketing strategies influence fashion, providing insights into both the promotional aspects and the critical challenges faced by the industry.

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Fashion Marketing and Communications, Olga Mitterfellner

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Released
2024
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(Paperback)
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