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The book explores the intersection of marketing, branding, and media studies within the fashion industry. It offers a thorough examination of both the commercial and ethical implications of marketing practices, providing insights into how these strategies shape the industry. By integrating various disciplines, it aims to foster a deeper understanding of the complexities involved in fashion marketing and communications.
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Fashion Marketing and Communications, Olga Mitterfellner
- Language
- Released
- 2024
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- (Hardcover)
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- Title
- Fashion Marketing and Communications
- Subtitle
- Theory and Practice Across the Fashion Industry
- Language
- English
- Authors
- Olga Mitterfellner
- Publisher
- Taylor & Francis Ltd
- Released
- 2024
- Format
- Hardcover
- Pages
- 316
- ISBN13
- 9781032582344
- Category
- Business and Economics
- Description
- The book explores the intersection of marketing, branding, and media studies within the fashion industry. It offers a thorough examination of both the commercial and ethical implications of marketing practices, providing insights into how these strategies shape the industry. By integrating various disciplines, it aims to foster a deeper understanding of the complexities involved in fashion marketing and communications.