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The myth of excellence : why great companies never try to be the best at everything

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Is being the best, across the board, the best strategy for business success? "The Myth of Excellence" answers that question with an emphatic "no" and makes a compelling case of focusing resources on more targeted goals.

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The myth of excellence : why great companies never try to be the best at everything, Frederick A. Crawford, Ryan Mathews

Language
Released
2001
product-detail.submit-box.info.binding
(Hardcover),
Book condition
Damaged
Price
€2.60

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3.6
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Language
English
Released
2001
Format
Hardcover
ISBN10
0609608207
ISBN13
9780609608203
Series
Rating
3.6 out of 5
Description
Is being the best, across the board, the best strategy for business success? "The Myth of Excellence" answers that question with an emphatic "no" and makes a compelling case of focusing resources on more targeted goals.