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More about the book
Defines 'the groundswell' as a social structure in which technology puts power into the hands of individuals and communities, not institutions. This book generates hard consumer data that quantifies a viable business opportunity. It describes how business can participate in the social medium in order to communicate and learn from their customers
Book purchase
Groundswell : winning in a world transformed by social technologies, Charlene Li, Josh Bernoff
- Language
- Released
- 2008
- product-detail.submit-box.info.binding
- (Hardcover),
- Book condition
- Damaged
- Price
- €2.81
Payment methods
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- Language
- English
- Authors
- Charlene Li, Josh Bernoff
- Publisher
- Harvard Business Review Press
- Released
- 2008
- Format
- Hardcover
- ISBN10
- 1422125009
- ISBN13
- 9781422125007
- Series
- Tags
- Non-Fiction, Business, Business & Management, Technology & Engineering, Computers & Internet, Technology, Marketing & Sales, Internet
- Original title
- Groundswell
- Rating
- 3.75 out of 5
- Description
- Defines 'the groundswell' as a social structure in which technology puts power into the hands of individuals and communities, not institutions. This book generates hard consumer data that quantifies a viable business opportunity. It describes how business can participate in the social medium in order to communicate and learn from their customers