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Effective cross-national marketing management is crucial for companies operating internationally to ensure long-term survival. Rapid market changes necessitate thorough information gathering and analysis of market-relevant data through international market research. This data informs market-oriented decisions in international marketing management, enabling companies to achieve their operational objectives successfully.
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International Marketing Management, Ralph Berndt, Claudia Fantapié Altobelli, Matthias Sander
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- Released
- 2023
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- (Paperback)
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