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International Marketing Management
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Effective cross-national marketing management is crucial for companies operating internationally to ensure long-term survival. Rapid market changes necessitate thorough information gathering and analysis of market-relevant data through international market research. This data informs market-oriented decisions in international marketing management, enabling companies to achieve their operational objectives successfully.
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International Marketing Management, Ralph Berndt, Claudia Fantapié Altobelli, Matthias Sander
- Language
- Released
- 2023
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- Title
- International Marketing Management
- Language
- English
- Authors
- Ralph Berndt, Claudia Fantapié Altobelli, Matthias Sander
- Publisher
- Springer Berlin Heidelberg
- Released
- 2023
- Format
- Paperback
- Pages
- 624
- ISBN13
- 9783662667996
- Category
- Business and Economics
- Description
- Effective cross-national marketing management is crucial for companies operating internationally to ensure long-term survival. Rapid market changes necessitate thorough information gathering and analysis of market-relevant data through international market research. This data informs market-oriented decisions in international marketing management, enabling companies to achieve their operational objectives successfully.