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How To Change Things When Change Is Hard

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In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. "Switch" shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline

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Switch, Chip Heath, Dan Heath

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Released
2010
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Title
Switch
Subtitle
How To Change Things When Change Is Hard
Language
English
Publisher
Currency
Released
2010
Format
Hardcover
Pages
305
ISBN10
0385528752
ISBN13
9780385528757
Series
First published
2010
Original title
Switch: How to Change Things When Change Is Hard
Rating
4 out of 5
Description
In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. "Switch" shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline