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Taking a managerial approach, in order to acquaint students with the managerial steps and processes involved in new product development, this work includes coverage of product protocol.
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New Products Management, C. Merle Charles Merle Crawford
- Language
- Released
- 1991
- Binding
- (Paperback)
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- Language
- English
- Publisher
- Irwin
- Released
- 1991
- Format
- Paperback
- Pages
- 608
- ISBN10
- 0256114064
- ISBN13
- 9780256114065
- Series
- Description
- Taking a managerial approach, in order to acquaint students with the managerial steps and processes involved in new product development, this work includes coverage of product protocol.