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- 336 pages
- 12 hours of reading
More about the book
Blue Ocean Shift is packed with all-new research and examples of how leaders in diverse industries and organisations made the shift and created new markets by applying the process and tools outlined in the book. Whether you are a cash-strapped startup or a large, established company, nonprofit or national government, you will learn how to move from red to blue oceans in a way that builds your people's confidence so that they own and drive the process.
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Blue Ocean Shift, Renée Mauborgne, W. Chan Kim
- Language
- Released
- 2017
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- Blue Ocean Shift
- Language
- English
- Authors
- Renée Mauborgne, W. Chan Kim
- Publisher
- Macmillan
- Released
- 2017
- Format
- Hardcover
- Pages
- 336
- ISBN10
- 1509832165
- ISBN13
- 9781509832163
- Series
- Tags
- Non-Fiction, Business, Business & Management, Self-Help, Management & HR, Leadership, Entrepreneurship
- Rating
- 3.85 out of 5
- Description
- Blue Ocean Shift is packed with all-new research and examples of how leaders in diverse industries and organisations made the shift and created new markets by applying the process and tools outlined in the book. Whether you are a cash-strapped startup or a large, established company, nonprofit or national government, you will learn how to move from red to blue oceans in a way that builds your people's confidence so that they own and drive the process.