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- 899 pages
- 32 hours of reading
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The authors combine their teaching and professional experience to present students with an authoritative viewpoint of international and global marketing. The text reflects modern global marketing with managerial views, strategic focus, and coverage of global marketing that apply to managers from any industry sector or any country.
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Global Marketing Strategies, Jean-Pierre Jeannet, Hennessey
- Language
- Released
- 1992
- product-detail.submit-box.info.binding
- (Hardcover)
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- Subtitle
- Second Edition
- Language
- English
- Authors
- Jean-Pierre Jeannet, Hennessey
- Publisher
- HarperCollins
- Released
- 1992
- Format
- Hardcover
- Pages
- 899
- ISBN10
- 0395589037
- ISBN13
- 9780395589038
- Series
- Rating
- 3 out of 5
- Description
- The authors combine their teaching and professional experience to present students with an authoritative viewpoint of international and global marketing. The text reflects modern global marketing with managerial views, strategic focus, and coverage of global marketing that apply to managers from any industry sector or any country.