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More about the book
Whether shoppers, charitable donors, or election voters, today's customers are harnessing digital tools to connect to, communicate with, and contribute to businesses. This book shows business owners and company leaders how to think strategically about customer networks and harness their power to create new opportunities for any organization.
Book purchase
The Network Is Your Customer, David L. Rogers
- Language
- Released
- 2012
- product-detail.submit-box.info.binding
- (Paperback),
- Book condition
- Very Good
- Price
- €7.99
Payment methods
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- Subtitle
- Five Strategies to Thrive in a Digital Age
- Language
- English
- Authors
- David L. Rogers
- Publisher
- Yale University Press
- Released
- 2012
- Format
- Paperback
- Pages
- 336
- ISBN10
- 0300188293
- ISBN13
- 9780300188295
- Series
- Rating
- 4.05 out of 5
- Description
- Whether shoppers, charitable donors, or election voters, today's customers are harnessing digital tools to connect to, communicate with, and contribute to businesses. This book shows business owners and company leaders how to think strategically about customer networks and harness their power to create new opportunities for any organization.