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More about the book
Looks at the varied and sometimes complicated array of techniques known collectively as marketing research. This book introduces marketing research to readers who seek a clear and concise exposition of the topic so that they can interpret, commission, and use research in business.
Book purchase
Understanding & Designing Marketing Research, John R. Webb
- Language
- Released
- 1992,
- Book condition
- Good
- Price
- €1.39
Payment methods
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- Language
- English
- Authors
- John R. Webb
- Publisher
- Dryden Press
- Released
- 1992
- Pages
- 236
- ISBN10
- 0030990130
- ISBN13
- 9780030990137
- Series
- Tags
- Non-Fiction, Social Sciences, Business, Business & Management, Technology, Marketing & Sales, Research
- Rating
- 4 out of 5
- Description
- Looks at the varied and sometimes complicated array of techniques known collectively as marketing research. This book introduces marketing research to readers who seek a clear and concise exposition of the topic so that they can interpret, commission, and use research in business.