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- 632 pages
- 23 hours of reading
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Using examples that relate directly to students as consumers, this examination of marketing practices explains why people buy things and how products, services, and consumption activities contribute to the broader social world that consumers experience.
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Consumer Behavior, Michael R. Solomon
- Language
- Released
- 2000
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Consumer Behavior
- Subtitle
- Buying, Having and Being - Global Edition, 12Th Edition
- Language
- English
- Authors
- Michael R. Solomon
- Publisher
- Prentice Hall College Div
- Released
- 2000
- Format
- Paperback
- Pages
- 632
- ISBN10
- 1292153105
- ISBN13
- 9781292153100
- Series
- Tags
- Non-Fiction, Social Sciences, Textbooks, Business, Business & Management, Marketing & Sales, Consumer Behavior
- Rating
- 3.9 out of 5
- Description
- Using examples that relate directly to students as consumers, this examination of marketing practices explains why people buy things and how products, services, and consumption activities contribute to the broader social world that consumers experience.