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- 640 pages
- 23 hours of reading
More about the book
In this textbook on consumer behaviour the author looks at how the field of marketing is influenced by the actions of consumers and also how we, as consumers, are influenced by marketers.
Book purchase
Consumer behavior. Buying, having, and being, Michael R. Solomon
- Language
- Released
- 2013
- product-detail.submit-box.info.binding
- (Paperback)
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- Language
- English
- Authors
- Michael R. Solomon
- Publisher
- Pearson
- Released
- 2013
- Format
- Paperback
- Pages
- 640
- ISBN10
- 0273767313
- ISBN13
- 9780273767312
- Series
- Tags
- Non-Fiction, Social Sciences, Textbooks, Business, Business & Management, Marketing & Sales, Consumer Behavior
- Rating
- 3.9 out of 5
- Description
- In this textbook on consumer behaviour the author looks at how the field of marketing is influenced by the actions of consumers and also how we, as consumers, are influenced by marketers.