You'll get the exact copy in the photo
More about the book
This best seller provides a balance between theory and practice, useful career information, and a comprehensive package of ancillaries. It takes a strategic approach to decision making. The volume provides an overview of strategic retail management, and provides a careful examination of situation analysis, targeting customers and gathering information, choosing a store location, managing a retail business, merchandise management and pricing, communicating with the customer and integrating and controlling the retail strategy. For retail training directors.
Book purchase
Retail Management, Barry Berman, Joel R. Evans
- Language
- Released
- 2006
- product-detail.submit-box.info.binding
- (Hardcover),
- Book condition
- Damaged
- Price
- €4.16
Payment methods
No one has rated yet.
- Title
- Retail Management
- Subtitle
- A Strategic Approach - Tenth Edition
- Language
- English
- Authors
- Barry Berman, Joel R. Evans
- Publisher
- Pearson College Div
- Released
- 2006
- Format
- Hardcover
- Pages
- 682
- ISBN10
- 0131870165
- ISBN13
- 9780131870161
- Series
- Description
- This best seller provides a balance between theory and practice, useful career information, and a comprehensive package of ancillaries. It takes a strategic approach to decision making. The volume provides an overview of strategic retail management, and provides a careful examination of situation analysis, targeting customers and gathering information, choosing a store location, managing a retail business, merchandise management and pricing, communicating with the customer and integrating and controlling the retail strategy. For retail training directors.