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More about the book
This student-friendly marketing text introduces marketing from the perspective of real people making real marketing decisions at leading companies every day. In addition to learning all the terminology needed to pass a final exam, students will come to understand that marketing is about creating value and how that is accomplished in the real world.
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Marketing, Greg W. Marshall, Elnora W. Stuart, Michael R. Solomon
- Language
- Released
- 2006
- product-detail.submit-box.info.binding
- (Paperback),
- Book condition
- Good
- Price
- €4.79
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- Title
- Marketing
- Subtitle
- Real People, Real Choices - Fourth Edition
- Language
- English
- Publisher
- Prentice Hall
- Released
- 2006
- Format
- Paperback
- Pages
- 624
- ISBN10
- 0131449680
- ISBN13
- 9780131449688
- Series
- Description
- This student-friendly marketing text introduces marketing from the perspective of real people making real marketing decisions at leading companies every day. In addition to learning all the terminology needed to pass a final exam, students will come to understand that marketing is about creating value and how that is accomplished in the real world.