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For most of the last century, companies strived to sell more of the same products at the same prices. But the future is about variation: tailoring products for customers, and letting your biggest fans spend as much as they like on things they value.The Curve shows us not to be afraid of giving some things away for free.
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The Curve. Die Kurve, englische Ausgabe, Nicholas Lovell
- Language
- Released
- 2014
- Binding
- (Paperback)
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- Title
- The Curve. Die Kurve, englische Ausgabe
- Subtitle
- Turning Followers into Superfans
- Language
- English
- Authors
- Nicholas Lovell
- Publisher
- Penguin UK
- Released
- 2014
- Format
- Paperback
- Pages
- 272
- ISBN10
- 0670923214
- ISBN13
- 9780670923212
- Series
- Tags
- Non-Fiction, Art & Culture, Business, Business & Management, Psychological Topics, Music Theme, Economics, Marketing and PR, Money, Employment, Innovation, Critical Thinking
- Description
- For most of the last century, companies strived to sell more of the same products at the same prices. But the future is about variation: tailoring products for customers, and letting your biggest fans spend as much as they like on things they value.The Curve shows us not to be afraid of giving some things away for free.