Parameters
- 254 pages
- 9 hours of reading
More about the book
This text seeks to raise the curtain on competitive pricing strategies and asserts that businesses often miss their best opportunity for providing consumers with what they want - an experience. It presents a strategy for companies to script and stage the experiences provided by their products.
Book purchase
The experience economy, B. Joseph Pine, James H. Gilmore
- Language
- Released
- 1999
- product-detail.submit-box.info.binding
- (Hardcover)
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