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This text seeks to raise the curtain on competitive pricing strategies and asserts that businesses often miss their best opportunity for providing consumers with what they want - an experience. It presents a strategy for companies to script and stage the experiences provided by their products.
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The experience economy, B. Joseph Pine, James H. Gilmore
- Language
- Released
- 1999
- Binding
- (Hardcover)
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- Subtitle
- Work is theatre & every business a stage
- Language
- English
- Authors
- B. Joseph Pine, James H. Gilmore
- Publisher
- Harvard Business School Press
- Released
- 1999
- Format
- Hardcover
- Pages
- 254
- ISBN10
- 0875848192
- ISBN13
- 9780875848198
- Series
- Tags
- Non-Fiction, Art & Culture, Business, Business & Management, Self-Help, Design, Management & HR, Entrepreneurship
- Original title
- The experience economy
- Rating
- 3.8 out of 5
- Description
- This text seeks to raise the curtain on competitive pricing strategies and asserts that businesses often miss their best opportunity for providing consumers with what they want - an experience. It presents a strategy for companies to script and stage the experiences provided by their products.