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More about the book
This guide enables managers and business executives to prepare and use a marketing plan. Marketers, executives and students studying for CIM and CAM examinations will find the applications of basic marketing principles to sound business practice useful. An LPBB edition is available.
Book purchase
Marketing plans : how to prepare them, how to use the, Malcolm McDonald
- Language
- Released
- 1995
- product-detail.submit-box.info.binding
- (Paperback),
- Book condition
- Good
- Price
- €5.99
Payment methods
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- Language
- English
- Authors
- Malcolm McDonald
- Publisher
- Butterworth-Heinemann
- Released
- 1995
- Format
- Paperback
- ISBN10
- 075062213x
- ISBN13
- 9780750622134
- Series
- Collection
- Professional development series
- Rating
- 3.85 out of 5
- Description
- This guide enables managers and business executives to prepare and use a marketing plan. Marketers, executives and students studying for CIM and CAM examinations will find the applications of basic marketing principles to sound business practice useful. An LPBB edition is available.