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In this edition, one of the world's leading marketing educators has expanded his book to include the key recent developments in marketing techniques and a range of practical marketing tools.
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Marketing Plans. How to Prepare Them. How to Use Them, Malcolm McDonald
- Language
- Released
- 2004
- product-detail.submit-box.info.binding
- (Paperback)
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- Language
- English
- Authors
- Malcolm McDonald
- Publisher
- Elsevier
- Released
- 2004
- Format
- Paperback
- ISBN10
- 0750656255
- ISBN13
- 9780750656252
- Series
- Rating
- 3.85 out of 5
- Description
- In this edition, one of the world's leading marketing educators has expanded his book to include the key recent developments in marketing techniques and a range of practical marketing tools.