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- 160 pages
- 6 hours of reading
More about the book
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow."Purple Cow" describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.
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Purple Cow. Transform Your Business by Being Remarkable, Seth Godin
- Language
- Released
- 2005
- product-detail.submit-box.info.binding
- (Paperback)
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- Language
- English
- Authors
- Seth Godin
- Publisher
- Penguin Books
- Released
- 2005
- Format
- Paperback
- Pages
- 160
- ISBN10
- 014101640X
- ISBN13
- 9780141016405
- Series
- Tags
- Non-Fiction, Social Sciences, Business, Self-Help, Philosophical Topics, Philosophy, Leadership, Entrepreneurship, Marketing and PR, Money, Case Studies, Business Success
- First published
- 2002
- Original title
- Purple Cow: Transform Your Business by Being Remarkable
- Rating
- 3.8 out of 5
- Description
- You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow."Purple Cow" describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.