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Influence

The psychology of persuasion

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"In this highly acclaimed New York Times bestseller, Dr. Robert B. Cialdini-the seminal expert in the field of influence and persuasion-explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations"--

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Influence, Robert Cialdini

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Released
2021
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(Hardcover)
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Subtitle
The psychology of persuasion
Language
English
Format
Hardcover
Pages
592
ISBN10
0062937650
ISBN13
9780062937650
Series
Original title
Influence
Rating
4.2 out of 5
Description
"In this highly acclaimed New York Times bestseller, Dr. Robert B. Cialdini-the seminal expert in the field of influence and persuasion-explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations"--