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More about the book
Principles of Marketing, Third European Edition provides an introduction to modern marketing. Recognising the increasing significance of globalisation and e-business, John Saunders and Veronica Wong have dealt with Europe in a global marketing context. Illustrative examples and case studies are drawn from across Europe and around the world.
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Principles of Marketing, Philip Kotler, Gary Armstrong, John Saunders, Veronica Wong
- Language
- Released
- 1999
- product-detail.submit-box.info.binding
- (Paperback),
- Book condition
- Good
- Price
- €3.19
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