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- 744 pages
- 27 hours of reading
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'Principles of Marketing' is organized around an innovative customer-value and customer-relationship framework.
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Principles of marketing, Philip Kotler, Gary Armstrong
- Language
- Released
- 2012
- product-detail.submit-box.info.binding
- (Paperback)
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- Language
- English
- Authors
- Philip Kotler, Gary Armstrong
- Publisher
- Pearson
- Released
- 2012
- Format
- Paperback
- Pages
- 744
- ISBN10
- 027375243x
- ISBN13
- 9780273752431
- Series
- Tags
- Non-Fiction, Textbooks, Business, Business & Management, References & Manuals, School, Marketing & Sales
- Rating
- 4.15 out of 5
- Description
- 'Principles of Marketing' is organized around an innovative customer-value and customer-relationship framework.