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More about the book
Finding competitive advantage and differentiating the marketing offer, global marketing, the impact of a united Europe in 1992, service marketing strategy, integrated direct marketing and database marketing, and geodemographic segmentation are among the topics covered in this book.
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Principles of Marketing, Philip Kotler, Gary Armstrong, John Saunders, Veronica Wong
- Language
- Released
- 2001
- product-detail.submit-box.info.binding
- (Paperback),
- Book condition
- Good
- Price
- €3.51
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