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Finding competitive advantage and differentiating the marketing offer, global marketing, the impact of a united Europe in 1992, service marketing strategy, integrated direct marketing and database marketing, and geodemographic segmentation are among the topics covered in this book.
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Principles of marketing, Gary Armstrong, Philip Kotler
- Language
- Released
- 1999
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- (Paperback)
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- Language
- English
- Authors
- Gary Armstrong, Philip Kotler
- Publisher
- Prentice Hall
- Released
- 1999
- Format
- Paperback
- ISBN10
- 0130961906
- ISBN13
- 9780130961907
- Series
- Tags
- Non-Fiction, Textbooks, Business, Business & Management, References & Manuals, School, Marketing & Sales
- Rating
- 4.15 out of 5
- Description
- Finding competitive advantage and differentiating the marketing offer, global marketing, the impact of a united Europe in 1992, service marketing strategy, integrated direct marketing and database marketing, and geodemographic segmentation are among the topics covered in this book.