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- 92 pages
- 4 hours of reading
More about the book
The book highlights the contributions of Claude C. Hopkins, a groundbreaking figure in American advertising known for his innovative marketing techniques, including coded coupons for tracking promotional success. His strategies, which emphasize the importance of measurable results, continue to be valued in modern marketing practices.
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Scientific Advertising, Claude C. Hopkins
- Language
- Released
- 2007
- product-detail.submit-box.info.binding
- (Paperback)
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- Language
- English
- Authors
- Claude C. Hopkins
- Publisher
- Cosimo Classics
- Released
- 2007
- Format
- Paperback
- Pages
- 92
- ISBN13
- 9781605200453
- Series
- Tags
- Non-Fiction, Business, Business & Management, Self-Help, Psychological Topics, Science, Gifts for women, Marketing & Sales, Entrepreneurship, Writing
- Rating
- 4 out of 5
- Description
- The book highlights the contributions of Claude C. Hopkins, a groundbreaking figure in American advertising known for his innovative marketing techniques, including coded coupons for tracking promotional success. His strategies, which emphasize the importance of measurable results, continue to be valued in modern marketing practices.