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The ninth edition of this popular book takes a classic empirical and marketing segmentation approach that helps students learn consumer behavior.
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Consumer Behavior, Various authors
- Language
- Released
- 1974
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Consumer Behavior
- Language
- English
- Authors
- Various authors
- Released
- 1974
- Format
- Paperback
- ISBN10
- 8177589997
- ISBN13
- 9788177589993
- Series
- Rating
- 4 out of 5
- Description
- The ninth edition of this popular book takes a classic empirical and marketing segmentation approach that helps students learn consumer behavior.