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This text begins by introducing basic concepts from the ground up, such as the marketing environment, customer behaviour and segmentation and positioning.
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Foundations of marketing, David Jobber, John Fahy
- Language
- Released
- 2019
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- (Paperback)
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- Language
- English
- Authors
- David Jobber, John Fahy
- Publisher
- McGraw-Hill Education
- Released
- 2019
- Format
- Paperback
- ISBN10
- 1526847345
- ISBN13
- 9781526847348
- Series
- Tags
- Non-Fiction, Textbooks, Business, Business & Management, Other Textbooks, Marketing & Sales, Marketing and PR
- Rating
- 3.7 out of 5
- Description
- This text begins by introducing basic concepts from the ground up, such as the marketing environment, customer behaviour and segmentation and positioning.