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- 384 pages
- 14 hours of reading
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Discovera framework for digital marketing and social media that will help students navigate this rapidly changing field, how marketing adds value to customers and organisations, how innovative brand positioning drives commercial success, how companies in the service sector such as Paddy Power build a loyal customer base, and how viral campaigns are an effective marketing tool for charitable organisations like the Rainforest Alliance.
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Foundations of Marketing, John Fahy, David Jobber
- Language
- Released
- 2015
- product-detail.submit-box.info.binding
- (Paperback)
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- Language
- English
- Authors
- John Fahy, David Jobber
- Publisher
- McGraw-Hill Education
- Released
- 2015
- Format
- Paperback
- Pages
- 384
- ISBN10
- 0077167953
- ISBN13
- 9780077167950
- Series
- Tags
- Non-Fiction, Textbooks, Business, Business & Management, Other Textbooks, Marketing & Sales, Marketing and PR
- Rating
- 3.7 out of 5
- Description
- Discovera framework for digital marketing and social media that will help students navigate this rapidly changing field, how marketing adds value to customers and organisations, how innovative brand positioning drives commercial success, how companies in the service sector such as Paddy Power build a loyal customer base, and how viral campaigns are an effective marketing tool for charitable organisations like the Rainforest Alliance.