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"A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon."Newsweek "Revolutionary! Surprising!"Business Week "Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read."USA Today
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Marketing warfare, Jack Trout, Al Ries
- Language
- Released
- 1997
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Marketing warfare
- Language
- English
- Authors
- Jack Trout, Al Ries
- Publisher
- McGraw-Hill
- Released
- 1997
- Format
- Paperback
- Pages
- 216
- ISBN10
- 0070527261
- ISBN13
- 9780070527263
- Series
- Tags
- Non-Fiction, Business, Business & Management, Self-Help, Wars, Marketing & Sales, Entrepreneurship
- Rating
- 4.1 out of 5
- Description
- "A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon."Newsweek "Revolutionary! Surprising!"Business Week "Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read."USA Today